Mira Mar Episode 1: History of South Palm Avenue

Key Takeaways

Episode 1 of the Mira Mar video series, "Preserving The Past, Defining The Future," is a 35-second history piece about the South Palm Avenue site in downtown Sarasota, posted October 22, 2026.
The Mira Mar Apartments on this site date to 1922, and Seaward Development is now developing Mira Mar Residences there (Source: Seaward Development historical newsletter).
Seaward Development lists 70 three- and four-bedroom residences priced from $4,165,000, with completion projected for the first quarter of 2029 (Source: Seaward Development fact sheet). Prices and availability are subject to change without notice.
Viewers can join Carole Samuels' Mira Mar Interest List directly from this page to be among the first to receive updates.

Episode 1 of our Mira Mar series: the story of the South Palm Avenue site where modern Sarasota began.

Mira Mar Residences, Est. 1922, South Palm Avenue. Episode 1: Preserving The Past, Defining The Future. 35 seconds.

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Join Carole's Mira Mar Interest List and be among the first to receive floor plans, pricing and availability as Seaward Development releases them.

Your information is never shared. Carole Samuels, REALTOR®, RE/MAX Palm Realty, 330-503-9035, carole@carolesamuels.com.

Transcript of On-Screen Text (Video Accessibility Transcript)

The lines below are the exact on-screen text that appears in the Episode 1 video, in order. This transcript is provided for accessibility and is reproduced verbatim, with no edits.

On-screen text, in order

"Before Sarasota became what it is today,"
"The Mira Mar was already a social hub ahead of its time."
"The one site in the heart of Sarasota that can never be replicated."
"Mira Mar / the last great address of its kind."
"Mira Mar is not just a residence"
"it’s a once-in-a-generation opportunity rooted in irreplaceable location."
"An enduring cornerstone of Sarasota’s past—and its future."
Closing card: "EST. 1922 / MIRA MAR / Residences / SOUTH PALM AVENUE"

Visual description for accessibility: the video opens on today's downtown Sarasota bayfront skyline before transitioning to 1920s aerial footage of the same bayfront, then shows archival footage of circus elephants performing, a crowd at the historic Mira Mar entrance, and the Kiwanis Band's 1924 season, followed by footage of the historic Mira Mar building, architectural renderings of the planned twin tower buildings, an interior dining room rendering, and a sunset view from a balcony over the bay, closing on the logo card above.

Where is the Mira Mar site located in downtown Sarasota?

The Mira Mar site is on South Palm Avenue in downtown Sarasota, the same location featured throughout Episode 1. It has carried the Mira Mar name since the Mira Mar Apartments were built there in 1922, followed soon after by the Mira Mar Hotel (Source: Seaward Development historical newsletter).

Who is developing Mira Mar Residences?

Mira Mar Residences is developed by Seaward Development. Full details on the developer's preservation plans for the historic building are reproduced on the Mira Mar Residences page, attributed directly to Seaward Development.

See the full writeup, data table, and the developer's own project description on the Mira Mar Residences page.

Can I get pricing and floor plans for Mira Mar Residences?

Yes. Seaward Development lists residences priced from $4,165,000, and floor plans for individual residences and penthouses are available from Carole on request. Join the Mira Mar Interest List above to receive them (Source: Seaward Development fact sheet and residence features sheet). Prices and availability are subject to change without notice.

How do I join Carole's Mira Mar Interest List?

Use the Mira Mar Interest List form above this section, or the general contact form below. Joining puts you on the list to receive floor plans, pricing, and availability directly from Carole Samuels as soon as Seaward Development releases them.

You can also visit the full Mira Mar Residences page for the complete, continuously updated record of what is publicly known so far, including a data table of current status and the developer's own project description.

From Seaward Development: The Project Story

The block below is the developer's own marketing copy about Mira Mar Residences, the subject of this video. It is reproduced here word for word, with no edits, additions, or corrections, and is clearly attributed to Seaward Development.

From Seaward Development

Preserving The Past, Defining The Future

WHERE SARASOTA’S STORY BEGAN—AND BEGINS AGAIN

Amid the plethora of downtown condominiums, the Mira Mar stands apart, for it was at this South Palm Avenue site that the foundation for modern Sarasota was laid over 100 years ago. Seaward Development immediately recognized the importance of the Mira Mar Apartments and the former Mira Mar Hotel to the history of Sarasota. The Mira Mar Apartments were the catalyst to Sarasota’s rapid transition from a fishing, ranching, and agricultural community into a stellar destination known nationally for attracting residents and tourists, a reputation still enjoyed. With overwhelming citywide support, Seaward Development will preserve the iconic apartment and return the building to its original condition. Thus, Mira Mar Residences will link Sarasota’s colorful Roaring 1920s past to today’s vibrant downtown for future generations.

Developer disclaimer (required, verbatim): ORAL REPRESENTATIONS CANNOT BE RELIED UPON AS CORRECTLY STATING REPRESENTATIONS OF THE DEVELOPER. FOR CORRECT REPRESENTATIONS, MAKE REFERENCE TO THIS BROCHURE AND TO THE DOCUMENTS REQUIRED BY SECTION 718.503, FLORIDA STATUTES, TO BE FURNISHED BY A DEVELOPER TO A BUYER OR LESSEE. THIS PROJECT HAS BEEN FILED IN THE STATE OF FLORIDA AND NO OTHER STATE. THIS IS NOT AN OFFER TO SELL OR SOLICITATION OF OFFERS TO BUY THE CONDOMINIUM UNITS. PRICES AND AVAILABILITY ARE SUBJECT TO CHANGE ANYTIME WITHOUT NOTICE.

Renderings are artist's conceptions and subject to change. Mira Mar Residences is developed by Seaward Development. Carole Samuels and RE/MAX Palm Realty are not affiliated with the developer.

For background on the condominium disclosure documents referenced above, see Section 718.503, Florida Statutes. For general city context, see the City of Sarasota and Sarasota County official sites, and the Sarasota History Alliance for local historical resources. Property records can be verified with the Sarasota County Property Appraiser.

Carole Samuels, REALTOR® — Coastal Real Estate Advisor, RE/MAX Palm Realty

Creator of The COAST™ Framework. Licensed in Florida since 1996. Read Carole's full story →

License SL3155464 · ABR, e-PRO, SFR

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